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Danish ad makes road safety sexy
Danish road safety officials have come up with a novel way of warning motorists about the dangers of speeding - by using topless blonde women.
http://newsimg.bbc.co.uk/media/image..._grab203in.jpg They have produced a spoof news report where the blondes carry road signs showing the Danish speed limit: 50km/h. The video - posted on the web - is aimed at grabbing the attention of young male drivers, but feminists say they hate it. Speeding has been blamed for 25% of road deaths in Denmark. Julia Pauli of the Danish road safety council told the BBC that the reaction to the Speedbandits video had been mostly positive. "If you want to reach the young people, you have to communicate on their conditions... So, topless women are working," she said. She said the advertising campaign had been tested and in the target group it was really positive - more than 50% said they were thinking more about the dangers of speeding when driving. Asked if the council would consider using a man exposing his bottom to appeal to speeding women drivers, Ms Pauli said: "Maybe. We'll see." |
Re: Danish ad makes road safety sexy
it's a great idea :D, we need such creativity here in lebanon but nahh, i guess there are too many extremists, who won't like it :(
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Well... Man ADORE it, Women hate it ... So if it was going to help Men, it will surely NOT help women ...lol, the women will be mad to know that her husband might be looking at them ..lol ...and Banggggg ... Men wont need to drive, I personally would go down to the girl .... Btw, who said Men will slow down ??? I mean they might slow down a little, but if it worked and men got used to not speed up, then the idea might be changed and no more toplesss girls...so men wont completely obey the RULES :D:D ..they will play it smart ... We want it in lebanon ...:D |
Re: Danish ad makes road safety sexy
what an idea...:D we should use it in here...
kel shi shoufi cars bel area bi balsho drifting w toshfit :D to impress that "Blonde:p"... bi shoufo kel shi ella el sign :D... |
Re: Danish ad makes road safety sexy
The sign? Honestly, if anyone sees a topless blonde on the side of the road, they won't be looking at no signs :D Ma3ak 7a2 Justin, iza bya3mlouwa here, bi seer 3inna 'Beirut Drift'...lol
But men exposing their bottoms... not good :S |
Re: Danish ad makes road safety sexy
man give me the link wgichw where is the pic is complete :P heik ma fhemet el khabreye ;P
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Re: Danish ad makes road safety sexy
The fast and the furious: Beirut Drift.
hawda houwwe L jez2 L rabe3 la selselet aflem the fast and the furious, iza bi sir fi 3enna hek eshya bi lebanon. 7atta ana brou7 shaffit!!:D:D fi a7la mennoun?:D:D |
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Re: Danish ad makes road safety sexy
mmmm nice, i am preparing my visa papers to go there!
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