it's not about how much money you have
it's about awareness
if you make 8 $ a month, and you don't know that some people actualy live better than you, you just wouldn't care, it won't bother you
but as for us, we know there are people that make millions, and we want to live the way they do.
so this is it, awareness. the guy that makes 8 $ a month doesn't know what a TV or a car is, he won't feel that he is missing it